Hey Reader,
Have you purchased anything online during BFCM or some sale?
Well, then this newsletter is all about that, discounts. Ultimately, you are reducing your margins here.
Before we start,
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Let's Start, Reader
Today let's talk about Discounts
It's Q4 soon, the best time for Ecom brands to flourish and attract new customers. We will see slashed prices, sale everywhere, heavy discounts and more
But that leads to Are discounts really worth it?
One study concluded, customers acquired in discounts hardly come back again to shop. Until the brand is really proactive in communicating the value of the product and show the merit of buying the product at full price
So, discounts are not something you can provide any day and anytime, it should be thought about carefully and percentages worked out, before making it live
One thought I heard about discounts was
"Discounts do not actually make a sales, they just push the future revenue to the present"
How to apply - Actionable Tips
Meme of the week
Source
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1) Looking to grow your Ecom brand with right marketing strategies? Book a call here
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I help DTC brands to acquire customers, grow sales and scale revenue with ads and full-stack marketing while being profitable
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