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Let's talk brand today

"Your brand is what other people say about you when you're not in the room"

- Jeff Bezos

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Let's start,

Today let's talk about brand customer expansion

See, there's already lot of competition in most industries, and your existing product panel cannot be the way forward

At some point you would have to look for new audiences and innovate the brand to be in the market.

So, here are three directions you can take to expand your audience

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How to apply - Actionable Tips

1. New Products
   ​This is about selling new products to existing market
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   Get further into the life of your customer, find pains where your brand can introduce new products (Without disrupting brand identity)
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   Either make an innovative product to the existing pain, or create a better product than already available in the market.
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   Better in quality, functionality and affordability
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2. New Markets
   This is to expand the audience without disrupting core market
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   If your product serves young people, you still serve them.
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   But you also look to introduce new products to the other market of older adults. This can be challenging as chances are there is already a player, whom you would have to shake-off.
   Things can get pretty rough here
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3. Stronger Distribution
   ​The hardest to pull-off
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   You get your products to more places, so more people see and you get more sales (Though that's not linear, it is what it is)
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   So, find offline markets and tier 2 and tier 3 cities, where you can establish stronger distributions, then expand from there

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...

1) Looking to grow your Ecom brand with right marketing strategies? Book a free call here​​

2) Have an in-house team, but looking for consultation? Book a consultation here​​

3) Want me to create a blue-print for your growth while your team executes the task? Strategy call here​​

I help DTC brands to acquire customers, grow sales and scale revenue with ads and full-stack marketing while being profitable

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